How to start a financial blog

How to Start a Financial Blog/ Financial Blogging for Beginners

This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link.

What is a financial blog?

A financial blog is a website that caters specifically to the finance niche. It could be a finance blog in general or it could be further niched down e.g Financial Blog For moms or students or young adults.

Is it the same as a personal finance blog? Well, yes and no. A personal finance blog is a financial blog but not all financial blogs are personal finance blogs.

So we could say a personal finance blog is a niche within financial blogging.

How do you start a financial blog?

The first thing that you need to do is to find out what you would like to blog about. Do you want to blog about finance in general or do you want to niche down to something more specific?

You will first need to identify your target market. Niching down actually saves you a lot of hassle in trying to find out what to write about.

There are numerous niches in the finance space for example:

  • Personal finance for millennials
  • Frugal living for couples
  • Personal finance for students
  • Wealth management
  • Investors Diary
  • Financial Management for retirees

Once you have found out what you would want to blog about you need to decide which platform you want to blog on.

You will also need to consider a host provider for your website and get a domain name.

Now, this is the part where a lot of people get confused. Should you blog on a paid platform like Blue host or on a free platform such as, Medium, or Google sites?

Well, it depends on a few things. One, why do you want to blog? Is it for fun or as a hobby? Or is it a site that you would like to give valuable information and monetize it perhaps in the future?

If you would like to monetize your site in the future, then a paid platform is your best option to start off. You might also want to grow your subscriber list.

This will require a paid platform that may allow for integrations that will collects emails from subscribers.

Another thing that you may consider when choosing a platform is your budget. A paid platform means having to commit a certain amount of money monthly or yearly to keep your website up and running.

There are a lot of cheap options out there such as Blue host. But if you are on an extremely tight budget then you can just start out on a free platform and later consider a paid one.

So now that you have your platform you need a good content management system. There are many different content management systems out there such as,, Blogger, and Tumblr.

I highly recommend because it’s very beginner friendly and quite popular as well.

Once you have chosen your content management system, you will now need to choose a name for your website. It is important that you choose a good name that can mirror the identity of your site.

A great place to find ideas for blog names is Pinterest or just a general search on the internet. Some sites such as Godaddy give you the option of buying a domain name.

You can also use a blog name generator such as this one or this one. Once you have settled on a name you can now pay for the domain and start using it.

Content Creation

So the next thing is now to create content for your website.

A lot of people think that creating content is only for social media or that it only means writing articles.


There are tons of ways that you can create content for your website. And you don’t have to stick to just one mode. You can switch it up once in a while.

In fact, most successful content creators have multiple ways of publishing their content to the public. Whether it’s in video form, articles, pictures, infographics. You name it!

A girl showing off her make up

Using more than one channel will increase your chances of success in terms of reach. But the bottom line is to choose what will be your primary mode to start with.

So once you decide what means you will use to create your content, you will need a few tools to give you a little boost in terms of making your content ready for the public.

I know some of the content creators out there recommend some expensive tools but I will recommend only 3 types of tools (and free options too).

These tools are important for creating content and further more they have free versions or trials.

+++++ Read more about tools you will need for quality content creation here ++++

  1. SEO research tools
SEO finncial blog

SEO means search engine optimization. This is very important if you want your website to rank on google.

When your financial blog is ranked, it means you can get more organic traffic to your site (which is what we want need).

So the first step you can take to make this happen is to use the right keywords and key phrases on your article.

You can use Ubersuggest or KWFinder for this. They have free forever plans which are just good enough.

Another great tool is SEM Rush. It has a 7-day trial version but their paid version offers a variety of features that can be very useful for you even as a beginner.

These tools can also be used to optimize your YouTube videos. You can use the keyword finders to know which keywords your videos need to rank for.

2. Basic Design tools

No one wants a boring-looking website even if you’re just starting out. Even though this should not be your main focus at the beginning, we should not forget that human beings are naturally visual creatures.

I personally click through blogs that look good faster than I click through those that are not visually appealing.

Your financial blog will need a few things to make it more appealing.

A good theme, great images, and videos (if you can). For images, you can get royalty-free images at Pexels. Make sure you use relevant images for your articles otherwise, your site will look spammy.

Themes vary from different content management systems but WordPress has thousands of themes most of which are free.

Play around with the different themes and find what works for you. The simpler the theme the better.

If you can incorporate videos into your content, then do it.

You can use tools such as Invideo and Tube Buddy to assist with this.

To further custom make your website’s images, you can use Canva. Canva has numerous templates from blog banners to infographics that you can use on your site.

The tool has a free forever plan which is good enough for beginners but as you grow your website, you might need to advance to the pro version which has a wider array of templates, fonts, and designs that will help your blog look more professional.

3. Video editing tools

If your content is mainly videos or contains a lot of videos, you can use Tube Buddy. Tube Buddy is a free browser extension and mobile app that integrates directly into YouTube to help you run your channel with ease.

Another great tool for use is Invideo. This tool is a magical tool as it eases the video-making process. It can translate your articles into videos.

So once you have written tons of articles, you may consider putting videos of the same articles up on YouTube or as an option on your blog. This is a great way to keep your audience engaged and Invideo comes in handy when doing this.

Now that you have created content and made it ready for the public. All you have to do is post it. Make sure that you edit your post thoroughly and avoid spelling mistakes.

It would also be a good idea to try and link to other websites’ articles as this will also help both you and the other website to rank.

Blog Post Ideas

Ok! Ok! That’s all good but what do you even write about? I know this can keep you stuck at one place in the beginning but once you start the ideas will keep flowing. Here are a few finance blog post ideas you can start with

  • How to become a self-made millionaire
  • How to manage your credit cards
  • Top Ted talks about money
  • Top money mistakes people to make in their 20s, 30s
  • Personal finance tips to live by
  • How to simplify your finances this year
  • Budgeting mistakes everyone makes
  • Side hustles that can help you make extra money
  • Be creative with your ideas and also try to speak directly to your target market by providing solutions to problems that they face.

Monetizing Your Blog

There are several ways you can monetize your blog even as a beginner.

1. Affiliate Programs

2. Selling your own products

3. Partnering with brands

4. Apply for google adsense

5. Offering services

Related Article:

5 Easy Ways You Can Monetize Your Blog As A Beginner

1. Affiliate Marketing

Affiliate programs usually sound scary for new bloggers and some even think that you must have a massive following or a huge email list to even get accepted to any program.

affiliate marketing- financial blog

While this holds true for some programs, there are numerous others out there that accept new bloggers even without page views or a following.

Some affiliate programs like Amazon Associates, CJ affiliates and JVZoo do not have too many requirements to sign up.

However, it is very important to have a plan on how you are going to drive traffic to your affiliate links.

Whether you are going to use social media, an email list, Facebook ads, or your own blog, a strategic plan will help you get traffic from the very start.

It is also important to note that some programs might shut your account down if you don’t have any link clicks within a certain period. So research well on the different programs and also try to see which programs fit well into your niche.

2. Selling your own products.

Selling products is another avenue that you can use to generate revenue for your blog. You can sell many different products from courses, software, or physical products like merch.

Selling products is a simple way to start earning money from your blog immediately. It’s also a great way to earn passive income especially if you sell courses or print-on-demand products.

3. Brand Partnership

Partnering with brands needs a careful approach. Most brands will require some sort of proof that you have a substantial audience.

This is where having a social media account can help. If you have a social media account with a substantial following, you can pitch to brands with those numbers.

Don’t think that you need thousands of followers to approach brands. Even with as little as 500 followers within a certain niche, you can approach brands. This is the day and age for Micro-influencers.

You just have to ensure that your followers are constantly engaged with your content. This is what will draw the brand’s attention.

Some brands also have flexible programs with influencers where they can give you and your following discounts on their products.

They can also arrange a percentage of the profits to advance to you from the sales gotten from your following.

Once you grow your audience or you get your blog ranked, brands will give you better deals.

Also, don’t be afraid to partner with brands even as a beginner. This will give you much-needed experience and also help to grow your following in turn.

It’s also important to note that you will need a paid platform for blogging in order for brands to take you seriously.

4. Apply for Google Adsense

First of all, you cannot do this if you are blogging on a free platform (we’ve talked about this). Just getting that out of the way.

Now Google Adsense might not be the best in terms of their payouts but they are the best option if you are a beginner.

However, please note that you will need a quality blog for them to consider you. This means that your blog should look neat and professional. It should not look spammy.

It also means you need a substantial amount of content on your blog. 10 articles should be enough to get you started.

Once you get approved by Google AdSense, you can use the program for all your platforms including YouTube. You do not have to reapply for every new website or YouTube channel.

5. Offering your services

These can be the skills you possess. You can offer speaking services, design services, or even coaching. The options are limitless and also you can do this on other platforms as well such as Fiverr, Skillshare, or Teachable.  

So there you have it. Just a simple guide to how you can start your blog this year.

I would like to know, have you started any blog? What are the different ways you use your blog? Have you monetized it? If you have any questions kindly comment below.


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