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5 Reasons Why Your Business Needs A Sales Funnel And How To Create One Easily

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Businesses quite often need an approach to convert their visitors into paying customers. This is where a sales funnel comes in handy.

Simply put, a sales funnel is the means a customer takes from becoming a visitor to a paying customer. It is the process that a customer goes through from knowledge of a service or product to the actual purchase of the product.

A good example of a sales funnel that happens in everyday life is a store. Many customers come into a store. Some of the customers pick products and put them in their shopping carts.

They then proceed to the checkout counter where they pay for the product. In this example, we can assume that many customers entered the store. But not all of them ended up making a purchase.

The volume of people usually reduces as we go down the funnel. Have a look at the visual representation below.

funnel

Let’s take another example of an online store like Amazon. The site normally has a lot of visitors per day. Some of those visitors only view products and leave the site.

Others might put some items in their cart. But only those who actually proceed to checkout and pay for the goods in their cart actually finish the funnel process.

In business, sales funnels have been used extensively over the prior years. The funnels have taken different shapes, forms, and sizes and have even been modernized to better suit businesses and increase performance.

You may be wondering, why do people use funnels, and more specifically, why should I use a sales funnel in my business. In this article, I will outline the major reasons why people use funnels so that you can better understand why you need them in your business.

Why Do You Need A Sales Funnel In Your Business?

1. To drive more traffic or customers to your business

In business, we need traffic for us to be able to convert visitors into customers. Traffic can be gotten in various ways but a sales funnel can ensure that the traffic gotten is quality traffic.

We need visitors that are actually interested in our products or services. This way the same visitors can help to convert other visitors as well if they actually got a solution to their problem.

Targeted visitors are also usually highly converting than general visitors who are not interested in the product or services.

2. Position yourself in the market as a major brand or expert

Funnels can help you raise brand awareness in the market. Once visitors become paying customers and eventually returning customers, they will help you stand out in the market as a reliable brand.

3. To Ease decision making processes for customers by providing targeted information

It can be quite annoying as a customer to be sold for a product that did not actually suit your actual needs. The vendor may have made a profit but in the long term they may also have lost a customer in you.

A sales funnel ensures that you are selling the right product to the right customer. It will also inform your customer if your product is right for them to ensure a better customer experience.

4. Help purchase process to be as easy as possible

By providing targeted information to visitors, the purchase process will be made easier for both yourself and your visitor. You will not need to do a lot of explaining and convincing as long as the step-by-step funnel process has been undergone smoothly.

The customer will also be convinced enough by the time they reach the purchase stage.

5. To minimize confusion about services offered or products sold

Funnels help visitors know whether the products or services you offer are suitable for them. This will minimize any confusion if the information is well provided at the very beginning.

Specifying your target audience or visitors will reduce the number of visitors that move down the funnel. However, it ensures that the ones who do are quality visitors who may eventually convert into paying customers.

Now that you know the importance of a funnel, let’s go through some of the stages in a sales funnel.

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Stage 1: Problem/ Need recognition (TOFU)

TOFU stands for top of the funnel. This is the highest point of the funnel and the point at which the volume of people/traffic is high. At this stage, a person must be aware that they have a problem or that they have a need.

If they are not aware of a problem or need that they have, they will not make a purchase. The problems or needs may vary among the different businesses out there.

Let’s take a simple example. You visit the doctor and it turns out your medical problems are originating from your weight issues. So the doctor advises you to lose some weight in order to stay healthy.

So in this example, we have identified excessive body weight as a problem.

Stage 2: Information search(MOFU)

MOFU stands for the middle of the funnel. Once you are aware that you have a problem, the first thing that you might do is to seek more information on your problem.

Information gathering methods are quite many and the method chosen may be situational depending on your problem. Let’s use our example above. For starters, the doctor is the one who gave the information about the need to lose weight.

So it is natural that the doctor may be our first source of information. He may recommend dietary changes or daily exercise. He may even go further to recommend a nutritionist who can help with the dietary changes.

You may also lookup the internet for fitness programs or even diets that will suit you at the moment. At this point of the funnel, information is important no matter how it is acquired by a customer.

search on google

This stage of the funnel is important for businesses because they need to position themselves in such a way that they are accessible or can be found easily by someone looking for certain information.

Having this in mind, as a business you will need to have a strong social media presence or a website that can be found easily with the information the customer is looking for.

Content creation is also important to raise brand or business awareness so if you need to hire people to create content then do so.

Stage 3: Evaluation of Alternatives (MOFU)

This stage could run concurrently with the previous stage. Customers looking for information gather different information and compare the information to suit their needs.

The time spent on this stage may vary based on the type of information being looked for or the purchase being thought about. Customers are more likely to undergo a much more careful and thorough evaluation process if the purchase is expensive or requires a higher commitment on investment.

They may request trial versions of programs, samples of products, demonstration videos, etc. so that they can make a good decision.

If for instance, you are selling slimming tea to weight watchers, some may need a sample to test the effectiveness of the product and to also ensure that the product does not contain harmful ingredients.

Stage 4: Purchase Decision (BOFU)

BOFU stands for bottom of the funnel. After a potential customer goes through the 3 stages above they may now get ready to make a purchase.

In this stage, testimonials or previous proof of the success of your product may push the customer to buy the product. If there is negative feedback from previous customers this may hinder the potential customer from making a purchase especially if it’s from a number of previous customers.

Stage 5: Post Purchase behavior (BOFU)

After purchase, the process isn’t over. Whatever happens, after a purchase is very important and also very much part of the funnel. At this point, customer experience is very crucial. 

After the customer has made the purchase, how they get treated after the purchase may determine if they will recommend the product to other people. It also reassures a customer that indeed they made the right decision.

If the customers are disappointed after the purchase and are met by a terrible customer experience, they may not recommend your services or products to anyone and worse still, they may ask for a refund.

Building A Simple Funnel

Now that we have gone through the importance of having a funnel and the stages of a funnel, let’s look at how you can create one easily.

There are different ways that you can build a funnel. One of the easiest ways you can do so is through Click Funnels. Click Funnels is a tool that enables you to custom make your funnels and landing pages for better conversions.

Whichever industry you may be in, Click Funnels is catered for every business out there. If you do not have a Click Funnels account, create a free 14-day trial account here.

With Click Funnels you will be able to guide your visitors step-by-step through the entire sales process so that they don’t get confused.

You will also be able to lead your customer straight to the one product or service that they actually need to solve their problem. Even after a visitor leaves your page, you will be able to follow up with them with click funnels. How cool is that!

This tool will help you to generate leads, sell your products, and follow up with visitors or clients very easily. If you are running ads or creating content on Social Media, your Click Funnels integration will help you convert visitors better and also give you better quality leads.

If you have created your free trial account, try creating a simple funnel and let me know how it went in the comments below.

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